Marketing That Works Together
I help small and mid-sized Canadian businesses get their website, content, and emails on the same page, so they start bringing in leads.
You're putting in the work, but your website, emails, and posts aren't building on each other. Usually it shows up in one of four ways. Which one sounds like you?
Where marketing breaks down
Doing everything yourself.
You're the strategist, writer, and scheduler, and it's hard to keep up.
Posting, but not converting.
Content is going out. Leads aren’t coming in.
Audience, but not revenue.
People follow you. They're just not buying yet.
Too many moving parts.
Multiple brands, clients, or teams, with no clear plan tying them together.
RESULTS
What changed for my clients.
No online presence → steady client inquiries
A Chester bookkeeping firm now gets steady calls from Google: 55 in its first five months, with no ad spend.
Audience attention → sold-out events
An author and retreat leader gained 900+ newsletter subscribers in a year, while her quiz lead magnet brought in nearly 1,200 opt-ins. Both of her flagship retreats sold out.
Too many moving parts → a full program
One coordinated campaign across web, email, SMS, and ads took a Canadian university's pharmacy program from about 60 admitted students to 100, filling every seat.
Featured Case Study
From Scattered Content to Sold-Out Events
How an author and retreat leader turned her audience into paying registrations.
Client Snapshot
Client: Author, speaker, and retreat leader
Engagement: Strategic retainer
Goal: Turn followers into event registrations and grow her email list
Result: 900+ new subscribers in 12 months, nearly 1,200 lead-magnet opt-ins, and two sold-out retreats to Kauai.
Meet the Founder
I'm Stephany Tlalka, founder of East Coast Copy House. I started as a journalist and spent years running digital editorial at Mindful.org before I moved to marketing strategy. That background shapes my work: find the story, say it clearly, and make sure every piece of your marketing is telling it.
What Clients Say
“We had the audience, but no consistent way to prove its quality to sponsors.
Stephany brought structure to that with sponsor materials and performance tracking. As a result, we finally had something real to take to them: an asset with clear positioning and early performance behind it.”
— HANNAH PATON, HEAD OF RESEARCH & DIRECTOR, IVA VENTURES ACCELERATOR
“Stephany brings the structure and systems we need to run complex, long-term marketing campaigns. Her organization, reliability, and preparation give the whole team the freedom to do their best work—on time and on budget.”
— PAUL MACINNIS, PARTNER, SOULO PROJECTS
“Stephany is driven by detail and data. The quality of the end result is always on her mind and she will bring meaningful structure to your marketing.”
— CHRISTEL LEBLANC, FOREST FRIEND CREATIVE PROJECTS
Where does your marketing break down?
Tell me what you're trying to improve. ("I don't know" and "Lord, help me" are perfectly good answers.) I'll get back to you within two business days with a few thoughts and a time to talk.